Good Design Matters
Creative Direction • Narrative • Systems

Creating stories and systems that drive clarity, trust, and adoption.

Creative Director with 25+ years leading multidisciplinary teams across film, digital, social, experiential, and complex public and industrial environments. I blend cinematic storytelling with scalable brand systems and UX logic to drive understanding and alignment.

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Selected Case Studies

Selected projects that demonstrate how I lead, think, and build at scale.

Lockport Case Study
Brand Platform • Experiential • Narrative
Building a Brand Platform Inside a Complex Organization
Transforming a complex organization through story, systems, and experiential placemaking. Brand architecture, events, film, policy as UX.
Brand architecture, events, film, policy as UX.
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Twist & Seal
Product Launch • Packaging • Retail
Twist & Seal — From Sketch to Global Product Line
Turning a concept sketch into an award-winning product line sold internationally.
Prototyping, identity, packaging, tradeshow.
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UX Systems • Iconography • B2B
Gamma Technologies — Universal Clarity for Complex Engineering Software
Designing a 1,000+ icon system and cohesive brand presence for complex engineering software.
Icon systems, UI clarity, global trade shows.
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About

Creative Director • Storyteller • System Builder

I’ve spent my career at the intersection of storytelling and systems—launching products, revitalizing a city, designing icon languages for engineers, and building enterprise-scale experiences that change how people feel about the places and brands in their lives.

I’m comfortable in complexity — whether that’s reconciling the needs of residents, businesses, engineers, and state partners, or translating dense technical concepts into simple, intuitive visuals. I thrive leading teams, coaching talent, and selling ambitious creative platforms to non-marketers.

Currently based in Lockport, Illinois. Open to roles where emotionally powerful work and rigorous systems thinking are both required.

Contact

If you’d like to talk about creative leadership, brand systems, or the work on this site, you can reach me directly at:

[email protected] or by phone at 630-804-3503.